Finding good games for kids under 5 can be difficult.  Many concepts are a little too difficult, and many children are frustrated by strategy and competition.  But try this one:

Spin Me a Rainbow is an adorable game from Eeboo, a company that has very consistently cute and lovely artwork.  They make several different versions of the classic memory matching game, but this one is has a bingo twist to it. 

Flick the spinner to play; first to gather all the shapes wins.  Combining colors, shapes, matching, and cute animals, this is an adorable and very simple game that children three to four years old will enjoy.  (Older children may find it not challenging, but we have several other Eeboo games to suit a variety of ages.)

Spin Me a Rainbow, $16, 1-4 players, ages 3+

Prices and availability may vary – call store for current info.